company is not in business to create cool technology - it is in
business to make money. And to make money, a company must have paying
customers. It is a fundamental success factor in business. And it is one
that is often overlooked particularly when a firm is just getting
started. Many entrepreneurs focus solely on technology development
dedicating little or no time to the customer until they have a finished
product ready for sale. These companies often end up searching for a
problem to solve with their cool technology.
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