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Why startups need to start putting customers first

by Mario Thomas

November 28, 2012 - The Globe and Mail

Wed, Dec 12th 2012 02:00 pm

A company is not in business to create cool technology - it is in business to make money. And to make money, a company must have paying customers. It is a fundamental success factor in business. And it is one that is often overlooked particularly when a firm is just getting started. Many entrepreneurs focus solely on technology development dedicating little or no time to the customer until they have a finished product ready for sale. These companies often end up searching for a problem to solve with their cool technology.
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